"INTRODUCING OPEDIX WELLNESS GEAR", PRESS RELEASE.
7.14.2008
Introducing Opedix Wellness Gear™
New Evidence Based Apparel™ Promotes Active Living, For Longer
Vail, CO (July 14, 2008) – Incorporating laboratory-tested and proven medical bracing technologies into non-medical retail products for everyday use, Opedix is proud to introduce Wellness Gear™, a collection of wearable products which promote healthy joint alignment, and muscle development and strength, that will help keep active people doing the things they love to do for longer in life.
Tested at the world renowned Steadman Hawkins Sports Medicine Foundation and Kerlan Jobe Orthopaedic Clinic, Opedix is able to offer products proven by scientific studies to improve joint alignment in the knees and shoulders, increasing stability and strength, “unloading” the joints and reducing wear and tear. An established strategy for reducing pain, unloading the joints can also help mitigate other progressive joint problems, including osteoarthritis.
Launching the Opedix Brand are several products that can help active people extend or prolong participation in their favorite activities while helping improve performance. The Opedix Wellness Gear line consists of several models of the Knee Support System™ and Posture Shirt®. Opedix takes the best available bracing technology and incorporates it into soft, comfortable Wellness Gear.
Opedix technology unloads knees to help maintain healthy knees and assist those whose knees have already endured the rigors of countless miles of running on roads or trails.
“Compliance is such a big part of any kind of therapy” Said Dr. Michael Torry, Director and Chief Biomechanics Researcher at the Steadman Hawkins Sports Medicine Foundation. “Even the big prescription braces don’t do any good if you don’t wear them. Opedix has designed products that are effective, and comfortable enough to wear everyday.” Dr. Torry continued. “Currently, we have used our bi-plane fluoroscopy system to test a small group of subjects to see what actually happened inside the joint with and without the Opedix products on, and were able to determine that there was a positive effect.”
“The Knee Support System and Posture Shirt represent the nexus of science and apparel,” said David Gustafson, OpedixLabs CEO. “With scientific evidence backing up our claims, Opedix is pioneering the Evidence Based Apparel™ category. Our joint “unloading” technology can help you pursue an active lifestyle for years to come and meaningfully improve your quality of life.”
Opedix is an Official Supplier to the National Ski Patrol and is endorsed by the Vail Snowsports School. All Opedix products are designed, sourced and manufactured in the USA.
Opedix Wellness Gear will be available in men’s and women’s specific styles. Products will be available at retail beginning Sept 1, 2008.
Longworth Industries is the exclusive manufacturer and distributor to retail for Opedix Wellness Gear.
About Steadman Hawkins Sports Medicine Foundation
Located in Vail, Colorado, The Steadman Hawkins Sports Medicine Foundation is a leader in researching causes, prevention and treatment of orthopedic disorders. The Steadman Hawkins Sports Medicine Foundation is one of the leading orthopedic research institutes in the world and has helped people of all ages remain physically active through orthopedic research and education.
About Kerlan Jobe Orthopaedic Clinic
The Kerlan Jobe Orthopaedic Clinic is a world leader in the diagnosis and treatment of orthopaedic and sports medicine injuries and illnesses. In addition to sports medicine, Kerlan Jobe specializes in all aspects of orthopaedic care, including the diagnosis and treatment of the spine, shoulder, elbow, knee, hand and foot disorders; orthopaedic trauma; arthritis; total joint replacement; congenital disorders, and work-related injuries.
Opedix designs and produces Wellness Gear™, products to keep active people active and doing what they love to do for longer in life. Opedix manufactures lab tested, Evidence-Based Apparel, offering real, non-surgical options for increasing joint efficiency and strength while decreasing pain and the degenerative effects of misaligned knees and poor posture. For more technical information, log onto www.opedix.comor contact Alli Noland, Terra Public Relations.
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